From Julia Child to Paul Bocuse to James Beard, some of the biggest names in food history are also people who have professed their love for the same french fry—a french fry that, in no exaggerated manner, birthed an empire. A french fry that no one has eaten in more than 30 years.
McDonald’s original french fries were cooked in beef tallow. For that fact, they were bullied out of production by a well-funded, well-intentioned businessman and self-proclaimed health advocate named Phil Sokolof, who unknowingly dethroned what many fans claim was the greatest french fry to ever meet mass production. “The french fries were very good,” Child said in a 1995 interview, “and then the nutritionists got at them . . . and they’ve been limp ever since . . . I’m always very strong about criticizing them, hoping maybe they’ll change.”
Child never lived to see McDonald’s fries return to their former glory, and sadly, and there’s no indication they ever will. That’s why I set out on a quest to find the original recipe.
My hunt for the lost McRecipe took me up the corporate ladder and to obsessive corners of Reddit. I spoke to fast-food experts, super-fan museum curators, and a 79-year-old former employee of the very first McDonald’s. After weeks of digging, I procured a recipe for the original fries that one fast-food historian believes to be the real deal, one I recreated several times to ensure its legitimacy. I sweat over hot tallow, bled from cutting perfect shoestrings, and literally got pulverized salt in those wounds. But according to at least one expert, I have reason to believe the recipe I’ve uncovered is authentic.
Before you recreate a masterpiece, it bears knowing from whence it came.
Ben Stacks was an employee at Richard and Maurice McDonald’s seminal location in San Bernardino, California, “from the summer of ’54 right up until I got a draft notice in ’60,” he tells me over the phone. If anything, he knew the original fry too well: On Saturdays alone, he processed 1,000 pounds of them—all of which were sold and eaten that day. “Kids I grew up with just lived for McDonald’s to open,” he says, “they’d ride their bikes over just for the fries.”
To the best of Stacks’s memory, the fries were made as such: Locally sourced Idaho russet potatoes were peeled, chopped, and rinsed of excess starch in a shed behind the restaurant. The prepared shoestrings sat in cold water until an hour before frying, at which point they were drained and dried before being tossed into a hot vat of 100 percent beef fat. “Cook ’em, salt ’em, sell ’em,” says Stacks. “They were wonderful. You could get a good hamburger any place—nothing special about those—but those french fries were really wonderful.”
The fries caught the attention of Ray Kroc, then the company’s milkshake-machine salesman. Stacks says he was working the day Kroc first visited. “He was curious as to how in the heck we wore out his [milkshake] machines as soon and as often as we did,” says Stacks. With lines around the block, their milkshake machines never got much of a break and the belts often blew out within weeks. “And that’s when Kroc had his vision.”
It’s important to note that at the time, few fast-food operations were even attempting fries. According to Adam Chandler, the author of Drive Thru Dreams: A Journey Through the Heart of America’s Fast-Food Kingdom, World War II soldiers returning to the United States from France and Belgium ushered these exotic fried potato strings into the American culinary consciousness. But Chandler says that fries were too labor intensive and difficult to execute in a consistent, commercial manner. While most burger joints made do with potato chips, “the McDonald brothers had a secret,” he says. They used their desert setting to their advantage, curing potatoes for several days in the desert air before processing them. “They had this extra crispness to them that made them better than any fry you’d ever had.”
What few were even attempting, the McDonald brothers were nailing. Kroc wanted in, and he knew if he were to succeed, it would be on the back of those fries. “The fry would become almost sacrosanct for me,” Kroc later wrote in his autobiography, “its preparation a ritual to be followed religiously.” By 1955, Kroc bought the franchising rights from the McDonalds brothers and started building what would slowly become his empire.
As McDonald’s branches crept across the nation, Kroc ensured the superlative fries would stay so at scale. As Malcolm Gladwell reported in the New Yorker, Kroc armed field men with hydrometers to ensure the potatoes met ideal water content and solidity levels, developed his own potato-curing method that didn’t require a desert, and even hired an engineer from Motorola to design a “potato computer” that calibrated fry oil temperature to deliver consistently cooked fries. He tinkered with the frying oil as well, developing a secretive, cost-saving mixture of beef tallow and vegetable oil termed “Formula 47” (after the original 47-cent McDonald’s meal).
By the end of the 1960s, there were 1,000 McDonald’s franchises across the United States. It was the largest fast-food company in the country, and its fries in particular attained iconic status. Albert Okura, fast-food devotee and CEO of the California-based Juan Pollo restaurant chain, worked at Burger King from 1970 to 1978. “All we did was monitor McDonald’s,” he says, “we copied everything they did. But nothing came close.” His love of McDonald’s, sparked in his youth, would eventually lead him to found the unofficial museum of McDonald’s memorabilia at the site of the very first McDonald’s in San Bernardino.
One by one, competing brands began cooking their fries in beef tallow as well, hoping to approximate what slowly became the gold standard in french fries, according to Chandler. “McDonald’s original fries took hold in such a way that when someone said ‘french fry,’ everyone thought of the same thing,” he says.
In all likelihood, Phil Sokolof himself at one point loved the very fries he would come to destroy.
In 1966, at age 43, Phil Sokolof suffered a heart attack that nearly killed him. The lithe industrialist—who’d made his riches selling construction supplies—never even smoked, but was, as he wrote in 1991, “a student in the greasy hamburger school of nutrition for [his] first 43 years.” His cholesterol was over 300, comfortably in the danger zone for heart attacks. Lack of self-control aside, it was fatty foods that nearly killed him. Thus, when he emerged from the hospital, he did so on a one-man mission to fight Big Fat.
Between 1966 and 1990, Sokolof spent around $15 million fighting against the use of fatty ingredients in foods across the United States. He founded the National Heart Savers Association with his own money, pushed Congress to declare April “Know Your Cholesterol Month,” and took out full-page ads in newspapers smearing major food brands for their ingredients. He called himself “the little guy from Omaha”; papers called him the “Fat Fighter” (though “Fat-Fighter” might have been more apt). After strong-arming major players like General Foods, Kellogg’s, and Nabisco into changing their recipes, Sokolof set his sights on the Golden Arches.
“McDonald’s, Your Hamburgers Have Too Much Fat,” a full-page ad in the spring of 1990 squarely declared in the New York Times, Wall Street Journal, and other newspapers under the sensational headline “The Poisoning of America.” McDonald’s fought back: “The papers just didn’t check the facts,” McDonald’s attorney Joseph Califano told the AP in 1990. The ads persisted, with billboards in Times Square and Super Bowl commercial spots. McDonald’s stood their ground. “The ads are so absurd, they are starting to be tiresome,” spokeswoman Melissa Oakley told a reporter, adding that legal action was not out of the question.
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